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Tag: willpower

The Price You Pay When You Pay Attention

You have to pay attention to your goals if you ever want to achieve them. But while you pay for this attention with your time, there is something else you sacrifice when you decide to attend to something: everything else you could be attending to.  When we sit down and write, we are also deciding…

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The Psychology of Sticking To Your Diet

When it comes to dieting we often choose to rely on our self-control–a notoriously fragile construct. It’s not easy walking past processed foods in the supermarket without picking up a snack. It’s not easy mustering the strength to cook a proper meal after a long day at the office. It’s not easy to order a…

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The Importance of How We Frame Our Self-Control

“The ant in Aesop’s fable instinctively knows what it has to do to prepare for the future, and when summer comes it drags off the food it will need for the winter. But we don’t have the ant’s instincts, and evolution has not yet adapted our brain for dealing concretely with the distant future.” — Walter…

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