Sometimes the role of design is to be invisible. Not literally, but in that it should be so easy to process that instinct alone can guide people. Everything should be so clear and obvious that…
Tag: <span>thought</span>
We’re still in the early days of brain science. The most complex thing in the universe still constantly surprises and confuses us. But, that won’t stop us from connecting them. I know that because we…
There’s been an accident. Your car is upside down, hidden in the green shrubbery off the side of the road. It’s late, and the few people that come down this way aren’t likely to see…
Simplicity is now something we expect from design. Everything should be clear, obvious, intuitive—in other words, we should not have to think very hard. For the most part, this is a good thing. We don’t want…
Making people think more rationally can be achieved by breaking their expectations. For example, you might change the obituaries to seem as though people are happy about the death. You might replace some of your…
There are many decisions we make in split seconds. Decisions that require no cognitive effort, no thought, no awareness. Where does the observation that you like this piece of music come from? How long did…