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Tag: thought

What Can We Share on a Mind-Melding Social Network?

We’re still in the early days of brain science. The most complex thing in the universe still constantly surprises and confuses us. But, that won’t stop us from connecting them. I know that because we already have. While the signals being sent back and forth are rudimentary words such as “hola,” we all know how…

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The Allure of Simplicity Hints at a Cognitive Bias

Simplicity is now something we expect from design. Everything should be clear, obvious, intuitive—in other words, we should not have to think very hard. For the most part, this is a good thing. We don’t want to have to think about every small thing everyday—like whether to push or pull a door, it should be obvious! Making…

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Make Yourself Smarter By Making Yourself Uncomfortable

Making people think more rationally can be achieved by breaking their expectations. For example, you might change the obituaries to seem as though people are happy about the death. You might replace some of your dinner guests plates on labor day with halloween versions. Or you might see a wedding with a green dress, purple…

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Snap Judgements, Split Brains, and Strange Lies

There are many decisions we make in split seconds. Decisions that require no cognitive effort, no thought, no awareness. Where does the observation that you like this piece of music come from? How long did it take you to realize how beautiful that person is? Is your friends new car stylish or bland? Likely, each…

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