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Tag: surprise

How Our Reliance on Patterns Governs Our Lives

Read over this list of words once, and try to read them reasonably quickly, you’ll be tested on them later: Snow, Ice, Weather, Sun, Rain, Water, Rainbow, Tree, Summer, Cloud, Sky So much of our lives rest on our ability to find and anticipate patterns. Patterns drive the majority of our behavior. Our habits are…

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The Allure of Simplicity Hints at a Cognitive Bias

Simplicity is now something we expect from design. Everything should be clear, obvious, intuitive—in other words, we should not have to think very hard. For the most part, this is a good thing. We don’t want to have to think about every small thing everyday—like whether to push or pull a door, it should be obvious! Making…

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Relinquish Control and Embrace Uncertainty

In every moment of every day, we’re making predictions. Those predictions are mostly unconscious–we expect to see our bed when we walk into the room, we expect to get running water when we turn the tap, we expect our partners voice to sound the same as we remember it. As Benedict Carey writes: “The brain…

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