Skip to content →

Tag: Simplicity

The Allure of Simplicity Hints at a Cognitive Bias

Simplicity is now something we expect from design. Everything should be clear, obvious, intuitive—in other words, we should not have to think very hard. For the most part, this is a good thing. We don’t want to have to think about every small thing everyday—like whether to push or pull a door, it should be obvious! Making…

Leave a Comment

The Problem and Solution to Freedom of Choice

With unlimited choice comes unlimited ways to be disappointed. The Fox and the Cat is an ancient fable that highlights this point. In the story, the fox brags of his many tactics and maneuvers of escape, while the cat can only confess to having one. However, as hunters show up with their hounds, the cat quickly…

Leave a Comment