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Tag: prediction

Keep Your Eyes Peeled and Wallets Open

By now you’re probably aware that much of what you do online is being recorded. The main point behind this recording is prediction. People want to know who you are and how you think, so they can predict what you’ll buy and how you’ll consume. For regular internet abusers, there’s a lot of information out…

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How Our Reliance on Patterns Governs Our Lives

Read over this list of words once, and try to read them reasonably quickly, you’ll be tested on them later: Snow, Ice, Weather, Sun, Rain, Water, Rainbow, Tree, Summer, Cloud, Sky So much of our lives rest on our ability to find and anticipate patterns. Patterns drive the majority of our behavior. Our habits are…

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The Allure of Simplicity Hints at a Cognitive Bias

Simplicity is now something we expect from design. Everything should be clear, obvious, intuitive—in other words, we should not have to think very hard. For the most part, this is a good thing. We don’t want to have to think about every small thing everyday—like whether to push or pull a door, it should be obvious! Making…

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Our Memories Are Falsely Predicting Our Lives

“… we are constantly predicting the future and hypothesizing what we will experience. This expectation influences what we actually perceive. Predicting the future is actually the primary reason that we have a brain.” Ray Kurzweil is on the forefront of artificial intelligence research, due to his deep understanding of how the mass of neuronal networks we call…

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