Tag: <span>expectation</span>

Sometimes the role of design is to be invisible. Not literally, but in that it should be so easy to process that instinct alone can guide people. Everything should be so clear and obvious that…

Thinking Fast and Slow, by Daniel Kahneman, is a good book. Thinking fast, or System 1 as he calls it, is your intuition. It’s quick, resourceful, and prone to mistakes which we often call biases.…