You have to pay attention to your goals if you ever want to achieve them. But while you pay for this attention with your time, there is something else you sacrifice when you decide to attend to something: everything else you could be attending to. When we sit down and write, we are also deciding…Leave a Comment
Category: This or That?
We often think that decisions are made consciously by weighing the options objectively and logically. What science has found, however, is that this is rarely the case. Most often our decisions are swayed by emotion, they are biased in often times very predictable ways.
So where do our decisions really come from, and how can we improve on them?
Coloured words can cause us some problemsLeave a Comment
Confronted with risks and gambles, people often make irrational decisions. This is no surprise—but what makes many of these errors in rationality so interesting is that we make them systematically. We are, to steal Dan Ariely’s words, predictably irrational. One well-researched phenomenon is loss-aversion. Simply put, we prefer to avoid losses more than we enjoy equivalent…Leave a Comment
On June 29, your personal astrophysicist Neil deGrasse Tyson sent out this tweet: Earth needs a virtual country: #Rationalia, with a one-line Constitution: All policy shall be based on the weight of evidence — Neil deGrasse Tyson (@neiltyson) June 29, 2016 I’m not sure even Neil deGrasse Tyson would have expected the reaction to this…Leave a Comment
“Little do we see a tree exactly and completely with reference to leaves, twigs, color, and form; it is so very much easier for us simply to improvise some approximation of a tree.” —Friedrich Nietzsche It seems an inevitable aspect of life that we categorize things. This is not only a tool we consciously use as…One Comment
We are not the logical, rational, thought-filled creatures we like to pretend we are. We are prone to misdirection, to being led up the garden path, to being taken for a ride. Molly Crockett, a neuroscientist focusing on judgment and morality. In her 2012 TED Talk she illustrates some of the “neuro-bunk,” a particular type pf…Leave a Comment
Simplicity is now something we expect from design. Everything should be clear, obvious, intuitive—in other words, we should not have to think very hard. For the most part, this is a good thing. We don’t want to have to think about every small thing everyday—like whether to push or pull a door, it should be obvious! Making…Leave a Comment
Warning: This post may disappoint you. Take a look around the world today and you’ll see an abundance of optimism. Life is great, things will only get better, we’re all going to succeed. And we expect to be right, too. You’ll land the girl of your dreams, all your friends and family will live long…Leave a Comment
In every moment of every day, we’re making predictions. Those predictions are mostly unconscious–we expect to see our bed when we walk into the room, we expect to get running water when we turn the tap, we expect our partners voice to sound the same as we remember it. As Benedict Carey writes: “The brain…Leave a Comment
With unlimited choice comes unlimited ways to be disappointed. The Fox and the Cat is an ancient fable that highlights this point. In the story, the fox brags of his many tactics and maneuvers of escape, while the cat can only confess to having one. However, as hunters show up with their hounds, the cat quickly…Leave a Comment