A psychologist, designer, and behavioural economist walk into a lab, and out comes a font for remembering more of what you read.
Leave a CommentSam Brinson Posts
What does colour have to do with the taste of your morning coffee? More than you might think
Leave a Comment
Coloured words can cause us some problems
Leave a Comment
Collecting digital memorabilia is cheap and easy, but we might be taking it too far…
Leave a Comment
It’s more than a metaphor. The subtle scent of rotting fish raises suspicion. We don’t only become suspicious of the fishy smell itself, but to whatever task that happens to be occupying our attention. Researchers Norbert Schwarz and Spike Lee (not that Spike Lee) write in their paper: “… exposure to fishy smells is sufficient…
Leave a Comment
Sometimes the role of design is to be invisible. Not literally, but in that it should be so easy to process that instinct alone can guide people. Everything should be so clear and obvious that thinking isn’t required. It feels good when we can get by on intuition. You push the door and it swings…
Leave a CommentBy many measures, the world of today is a lot better than that of even 100 years ago. Literacy, life expectancy, and number of people above the poverty line have all increased dramatically. That’s not to say there aren’t many more problems to solve, and that we don’t have further uphill to climb in already improving…
Leave a Comment
There has been a great variety of religions over the years, most of which worship some form or forms of deity. It’s not really the God that matters though, it’s the behaviour the religion promotes. There are rules, moral guidelines, that each religion preaches. God is the one that smites or rewards you for acting…
Leave a Comment
What does it take to become aware of something? If recent research conducted with monkeys is anything to go off, the front part of your brain deserves a lot of credit. The prefrontal cortex (PFC) is the most evolutionarily recent part of the brain. It’s a thin but dense wrinkled layer of neurons on the…
Leave a Comment
In 1848, the 25-year-old Phineas Gage was working on a railroad in Vermont, packing explosive powder into a hole with an iron tamper. Unexpectedly, the powder exploded, sending the tamper backwards through Gage’s skull and brain. That he survived is a miracle, but astonishingly he even seemed capable of functioning effectively, maintaining normal memory, speech,…
Leave a Comment